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Responsive Web Design (RWD) is an approach of laying-out and coding a website such that the website provides an optimal viewing experience — ease of reading and navigation with a minimum of resizing, planning, and scrolling — across a wide range of devices (from desktop computer monitors to mobile phones).

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Responsive Website Design.

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What is Responsive Web Design?

Responsive Web Design (RWD) is an approach of laying-out and coding a website such that the website provides an optimal viewing experience — ease of reading and navigation with a minimum of resizing, panning, and scrolling — across a wide range of devices (from desktop computer monitors to mobile phones).

The designer creating a Responsive Design should ensure that the website’s navigation elements, screen-layouts, text, images, audio/video players and other UI elements re-adjust themselves on a variety of devices. Thus, one need not spend extra time and money in creating and maintaining one “mobile-site version” and another “desktop-site version” of her website.

Advantages of Responsive Web design

Super Flexible

Responsive web design sites are fluid, meaning the content moves freely across all screen resolutions and all devices.

Excellent User Experience

Responsive web design is about providing the optimal user experience irrespective of whether they use a desktop computer, a smartphone, a tablet or a smart-TV.

Cost Effective

One website costs less than two, and the savings can be substantial.

Recommended By Google

Google states that responsive web design is its recommended mobile configuration.

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